12 Countries Becoming More Expensive for Tourists (And Why)

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If you’re planning a trip anytime soon, here’s a heads-up: some favorite spots are getting pricier. From hotel rate hikes to new tourist taxes, costs are climbing up in a bunch of popular destinations. Let’s look at why some places are starting to feel a bit heavier on the wallet.

1. Japan

In Japan, especially in Tokyo, a surge in tourists has led to a significant increase in hotel costs—about 30% more! Everyone seems to want a piece of Japan’s rich culture and stunning sights, pushing the demand for accommodation to new heights. This demand is great for the economy, but not so much for your travel budget if you’re eyeing Japan for your next trip.

2. Portugal

Lisbon’s charm is no secret, and because so many people want to experience it, rents and hotel costs have jumped by about 20-30%. The city is buzzing with tourists year-round, leading to increased demand for places to stay. If you’re planning a Lisbon getaway, prepare to pay a bit more for your cozy corner in this vibrant city.

3. Spain

In 2026, if you’re visiting Barcelona, expect to fork out more due to the increased tourist taxes. This vibrant city is a hotspot for travellers, and the local government has again raised taxes to manage the tourist influx better and maintain the city’s beauty and infrastructure.

4. Italy

Rome, with its timeless appeal, has seen hotel prices rise by roughly 25% year-on-year. The city’s historical and cultural attractions continue to draw crowds, which means staying here will cost you more. This increase reflects the ongoing popularity of the Italian capital.

5. USA

For UK travelers looking to visit the USA, things are getting approximately 10-15% more expensive due to the strong dollar. Your pounds won’t stretch as far as they used to, making the US a pricier destination.

6. Iceland

Iceland is known for its stunning landscapes but also for having some of the highest costs for food and accommodation in Europe—about 20% higher than the EU average. The country’s remote location and high standard of living contribute to these steep prices.

7. Greece

The dreamy island of Santorini sees hotel prices skyrocket by about 40% during peak season. Its iconic blue and white vistas are on many bucket lists, which means demand soars just as high as the prices during the summer months.

8. Netherlands

In Amsterdam, the tourist tax now accounts for about 12.5% of your stay cost. This city continues to attract loads of visitors, and the tax helps manage the impact of tourism on local life and maintain public services.

9. France

Post-Olympics, Paris hotel rates have climbed by around 20%. The city’s exposure during the games has only boosted its appeal, leading to increased demand and higher prices for travelers wanting to soak in the Parisian lifestyle.

10. UAE

Dubai’s focus on luxury tourism continues to push up hotel prices. This city aims to provide an opulent experience, and as it builds more extravagant hotels and attractions, the cost for visitors keeps climbing.

11. Switzerland

Switzerland has always been known for being pricey, but now costs are about 10-15% higher overall. Whether it’s skiing in the Alps or enjoying Swiss chocolates, be ready to pay a premium for these top-quality experiences.

12. Croatia

With Croatia adopting the euro, prices have surged by about 15-25%. Transitioning to the euro has brought price adjustments across the board, making this beautiful country a bit more expensive for visitors.